FinTech Strategy Quiz

Question 1 of 10

1. Question

Which of the following is correct about Blue Ocean Strategy (BOS)?

A low-level plan to achieve one or more goals under conditions of uncertainty and limited resources.
A high level plan to achieve one or more goals under conditions of uncertainty and limited resources.
A high level plan to achieve one or more goals under conditions of certainty and limited resources.
A high level plan to achieve one or more goals under conditions of uncertainty and unlimited resources.

Question 2 of 10

2. Question

Which of the following is not a characteristic of a red ocean?

Compete in existing markets
Beat the competition
Exploit existing demand
Break the value-cost trade off

Question 3 of 10

3. Question

Which of the following is not a characteristic of a blue ocean?

Create uncontested market space
Beat the competition
Create and capture new demand
Break the value-cost trade off

Question 4 of 10

4. Question

Which of the following is not a tool used for blue ocean strategy?

Strategy Canvas
Business Model Canvas
Four-Actions Framework
Buyer Utility Map

Question 5 of 10

5. Question

Identify the action that is not part of the Four-Actions Framework.

Reduce
Create
Raise
Accelerate

Question 6 of 10

6. Question

Which one is NOT part of a buyer’s experience in the Buyer Utility Map?

Purchase
Delivery
Use
Recycle

Question 7 of 10

7. Question

What is the “Supplements” stage in the Buyer Utility Map?

The training required when using the product
Other accessories that are used along with the product
Ease of maintaining the product
The speed and convenience of product delivery

Question 8 of 10

8. Question

Which of the following is NOT part of the six “Utility Levers” in the Buyer Utility Map?

Customer productivity
Simplicity
Convenience
Purchase

Question 9 of 10

9. Question

Which tier does “buyers who minimally purchase an industry’s offering out of necessity but are mentally noncustomers of the industry” belong to?

Current market
Soon-to-be
Refusing
Unexplored

Question 10 of 10

10. Question

Which of the following is not part of the 6 Path Framework?

Across Seller Groups
Across Time
Across Strategic Groups
Across Alternate Industries